In today's digital landscape, it's more important than ever to stay ahead of the competition and make your business visible online. One way to do this is by incorporating video production into your marketing strategy. Video marketing has become increasingly popular over the years, and for good reason. Not only does it engage your audience, but it also boosts your business's visibility on Google.

Despite the obvious benefits of video marketing, many businesses are still hesitant to implement it into their strategy. In this blog post, we'll discuss the ways in which video can boost your business's visibility on Google and why you should start incorporating it into your marketing strategy today.

1. Improved SEO

One of the biggest benefits of video marketing is improved SEO. When creating a video, you have the opportunity to include relevant keywords and tags in the title, description, and tags of the video. This helps Google understand what your video is about and can improve your website's search ranking for those keywords. Additionally, by embedding your video on your website, you can keep visitors on your site for longer, which can also improve your search ranking.

2. Increased Engagement

Throughout the years video has proven to increase user engagement. Video is a highly engaging medium, and incorporating it into your marketing strategy can help increase engagement with your audience. When people engage with your videos, it can keep them on your website longer, which can also improve your search ranking. Additionally, videos are more likely to be shared on social media than other types of content, which can help increase your reach and visibility online.

3. Builds Trust and Authority

A well-crafted video can help build trust and authority with your audience. By providing valuable information in your videos, you can establish yourself as an expert in your industry and help build credibility with your audience. When people trust your brand, they're more likely to work with you or purchase your products or services.

4. Improved User Experience

Incorporating video into your website can also improve the user experience for your visitors. Videos can help break up text-heavy pages and provide a visual way for visitors to learn about your brand and products. Additionally, videos can help explain complex topics in an easy-to-understand way, which can help your audience better understand your message and brand.

5. Appeals to Mobile Users

Finally, video is a great way to appeal to mobile users, who make up a large percentage of internet users. In fact, over 90% of mobile users watch videos on their devices, making it a great way to reach this audience. By creating videos that are optimized for mobile devices, you can reach a wider audience and increase your visibility online.

Video marketing can be incredibly powerful when it comes to boosting your business's visibility on Google. By improving your SEO, increasing engagement, building trust and authority, improving the user experience, and appealing to mobile users, video can help you stay ahead of the competition and establish yourself as a leader in your industry. If you haven't already, now is the time to start incorporating video production into your marketing strategy.

Best Made Videos is an award-winning video production agency which has been added to The Knot’s Best of Weddings Hall of Fame, and has won WeddingWire’s Couple’s Choice Award 9 times (from 2015 through 2023). Contact us today for more information or to book us.